The Great Autumn Conspiracy
Look, I know what you’re thinking. Here comes the person who probably hates puppies and thinks hot chocolate is overrated. But hear me out on this fall thing, because I think we’ve all gotten swept up in some kind of collective delusion about September through November being the pinnacle of the year.

Everyone starts losing their minds the second a single leaf turns yellow. Instagram explodes with pumpkin patches and apple orchards. Coffee shops begin their aggressive campaign to convince us that everything should taste like cinnamon and nutmeg. Meanwhile, I’m over here wondering when we all agreed that watching things die was supposed to be inspiring.
Don’t get me wrong. I’m not completely dead inside. I can appreciate a good sweater and the satisfying crunch of leaves underfoot. But this widespread autumn worship feels like we’re all participating in some elaborate performance where admitting you find fall kind of depressing makes you the neighborhood grouch.

The Death and Decay Marketing Campaign
Think about what’s actually happening during autumn. Everything is literally dying. Trees are shedding their life force in spectacular displays of orange and red, which we’ve somehow decided to call beautiful instead of what it actually is: a slow-motion apocalypse for plant life.
The days are getting shorter, which means less sunlight, which means our brains start producing less serotonin. This is basic biology. Yet we’ve turned this seasonal depression trigger into an aesthetic movement. We buy candles that smell like “autumn leaves” when autumn leaves actually smell like decomposition and dampness.
I walked through my neighborhood last week and counted seventeen different pumpkin displays. Seventeen. These are vegetables, people. We don’t make elaborate displays out of turnips or Brussels sprouts, but somehow we’ve convinced ourselves that orange gourds are the height of seasonal sophistication. A pumpkin is just a squash that got good marketing.
The Weather Isn’t Actually Perfect
Everyone raves about fall weather like it’s some kind of meteorological sweet spot. Crisp mornings, they say. Perfect sweater weather, they insist. But what they’re really describing is temperature chaos that makes getting dressed an exercise in futility.
It’s 45 degrees when you leave the house at 8 AM, so you grab a jacket. By noon it’s 72 degrees and you’re carrying said jacket around like some kind of textile burden. Then the sun goes down at what feels like 3 PM and suddenly you need that jacket again, plus a scarf, plus the will to live.
Summer gets criticized for being too hot, winter for being too cold, but fall gets a free pass for being completely unpredictable. At least with summer and winter, you know what you’re getting. Fall is like that friend who says they’ll be ready in five minutes and shows up an hour later wearing something completely different than what they described.
The Seasonal Activity Industrial Complex
Can we talk about how fall has become this exhausting checklist of mandatory activities? Apple picking, pumpkin patches, corn mazes, haunted houses, leaf peeping. When did enjoying a season become such a production?
Apple picking is particularly baffling. We drive an hour to pay someone for the privilege of doing manual labor, picking fruit we could buy at the grocery store for a fraction of the cost. Then we take photos of ourselves doing this agricultural work like we’ve discovered something profound about the human condition. It’s the same impulse that makes people pay extra for “distressed” jeans that someone else ripped up for them.
And corn mazes. We’ve taken getting lost, which is normally considered a problem, and turned it into entertainment. It’s like paying someone to hide your car keys and then spending an hour looking for them while calling it fun.
What We’re Really Missing
Here’s the thing I think we’re actually responding to when we go crazy for fall: it’s not the season itself, it’s the nostalgia. Fall reminds us of going back to school, of new beginnings, of that particular kind of anticipation that comes with change. But we can have new beginnings any time of year.
The real beauty isn’t in the dying leaves or the pumpkin spice everything. It’s in the moments between the performance. The quiet morning when you notice your breath for the first time. The way the light slants differently through your kitchen window. The excuse to pull out that sweater your grandmother made, not because it’s aesthetic but because it’s warm and soft and reminds you of her hands.
Maybe what I’m really arguing against isn’t fall itself, but the way we’ve turned it into content. The way we’ve made it another thing to perform instead of just experience. Every season has its own quiet magic when you’re not trying so hard to prove you’re having the right kind of seasonal feelings.
So go ahead, disagree with me. Tell me about your favorite flannel shirt or that perfect October afternoon when everything felt possible. I might even listen, as long as you promise not to use the phrase “sweater weather” unironically. Because maybe the real unpopular opinion is that we don’t need to have the same favorite season as everyone else, and that’s perfectly fine.





